Grovemade is a design team that handcrafts iPhone and iPad cases made with wood materials such as bamboo, maple, and walnut. When first entering the grovemade.com website, the viewer first sees the brand’s logo, which resembles an old-fashion stamp you might see on a shipping box crate filled with artisan cheese. As soon as the site loads, a carousel of images fill up the majority of the browser depicting some of the products Grovemade has designed. Each scrolling image has a link that corresponds to that product and is easy to find and purchase.
The reason Grovemade.com is such a cool website is because it is simplistic, beautiful, interactive, and logical design. Most of the information is provided on one page and utilizes the “scrolling link” technique for its tabs (about, featured, story, team, workshop, and connect). Once a tab has been selected a “transparent fixed bar (or banner)” appears at the top of the browser. The banner includes all the info tab options, as well as a “scroll to the top” link, making this site very easy to navigate.
My favorite feature is located in the “team” section, in which there are a series of profile pictures with no words. Once you click on a photo, a box appears, giving a brief bio of that team member. In addition, there are arrows in which to go forwards or backwards in the “team carousel.” What I think is very cool is that once you have reached the end of the line, the line of photos moves up and the “bio box” moves down (kind of like a typewriter). From visiting the site numerous times, I have also discovered that the team photos are shuffled and never in the same order.
designers info: http://www.pbaston.com/about/