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Captains of Industry is my dad’s creative content marketing company in Boston. Their website is not completely finished (a lot of the graphics have noticeable compression artifacts) but to my knowledge the coding is done.
The website has a very strong design based on color and shape. The colors are bright enough to create a fun and energetic feel, but not so bright that they become “childish”. The rounded square motif ties the entire website together and represents a large part of what the company does: digital design. The overall result is a design that is both aesthetically pleasing and highly relevant to the company.
This site was created not only to bring awareness to the Great Lakes and the problems they face today, but also to help people understand how they can help. By presenting the information in a simple way they avoided overloading the site visitors with information. Also, by creating it in such an interactive way they are able to present the information in a way that will capture people’s attention.
For the design of the website they choose a water theme, which is appropriate considering the information that the website presents. By placing the navigation bar at the bottom of the screen they caused the main focus of the website to be the information that is being presented. Also, through the use of Flash they are able to make this a website that flows and moves. Also presenting the theme of water within that movement. The addition of the music helps to pull the user in turning this website into a multisensory experience.